CREATIVE STORYTELLING AND CONTENT DESIGN IS AT THE HEART OF OUR PARTNERSHIP WITH NEW BALANCE. OVER A FOUR YEAR PERIOD, WE HAVE WORKED WITH THE GLOBAL APPAREL BRAND TO ENTIRELY REFRESH THE WAY IN WHICH IT COMMUNICATES WITH SALES AND
From what was once a staid, ‘spoken at’ approach, we have helped their global marketing team develop a method of creative storytelling to educate, engage, and resonate with audiences at an emotive level.
This programme of major sales events – recently covering Vancouver, Boston, LA and Atlanta – engages 700 employees at each event, and draws on the full suite of production services.
HUNDRED PERCENT CLUB IS AN UNFORGETTABLE INCENTIVE EXPERIENCE FOR IBM’S BEST SALES PERFORMERS.
The multi-wave programme takes place across NALA, EMEA and APAC. As well as delivering full creative and production services for NALA and EMEA, we are global creative directors for the entire programme, orchestrating a core thematic strategy. The programme includes business sessions, and recreational activities, and culminates in extravagant celebration parties.
We embraced the power of immersive theatre, devising characters with detailed back-stories. We built extravagant theatrical sets in blank canvas outdoor spaces and within challenging venues; we tirelessly rehearsed powerful acting performances – all to bring an authentic and realistic feel to a bespoke narrative experience.
WE DELIVER THE TECHNICAL PRODUCTION FOR MICROSOFT’S TIER 1 EVENTS IN EUROPE. TECH-ED HAS DEMANDED INTRICATE TECHNICAL SOLUTIONS ACROSS EUROPE'S MAJOR VENUES – IN BERLIN, AMSTERDAM, MADRID, AND BARCELONA.
Audience sizes approach 7,000 and our scope includes the build of vast keynote rooms for technical demonstrations, and the production of more than 26 concurrently used breakout rooms.
Each year throws up fresh challenges. In 2014, two different events of the same size were run back-to-back in the same venue. We saved Microsoft $1.5m by devising an innovative turnkey solution, and implementing 24-hour shifts to shrink a five day build into a weekend.
RS COMPONENTS ARE ONE OF THE WORLD’S LEADING DEVELOPERS OF ELECTRICAL COMPONENTS. THEIR CHANGE MANAGEMENT PROGRAMME, ‘FIRST CHOICE’, AIMS TO EMBED BEHAVIOURS TO MAKE GOOD
We are strategically working with RS to conceive and produce effective live communications. Our goal is to articulate the campaign in ways that inspire behavioural change, rather than simply presenting the corporate objective.
We kicked off the first stage by engaging with the senior management team, devising an intimate environment for raw, honest interaction and opinion sharing. 12 differently designed chairs sat spot-lit in the round, before conceptual storytelling and facilitated conversations helped engage hearts and minds in a coherent approach to top-down behavioural change.
ATTENTIONS TURNED TO INSPIRING THE UK WORKFORCE IN WHAT IT MEANS TO BE FIRST CHOICE. WE DEVELOPED A THREE STAGE MESSAGING PROGRAMME AT THE HEAD OFFICE IN CORBY.
In the first room, our storyteller questioned the emotional connections we make with brands, highlighting real life examples. In the second room, we curated a bespoke walk-through exhibition of 20 famous brands, demonstrating how they emotively and practically remain first choice in the eyes of consumers.
With minds calibrated, they entered room three to engage in a facilitated conversation, drawing out personal perspectives of what it means to be First Choice. These were scribed and illustrated on the surrounding white walls.
This event was run for 800 people across five days as a rolling experience, with 15 delegates per room at any one time. Suitably inspired, we now start work on delving more practically into the First Choice campaign.